Precision Performance Marketing. Powered by Data, Scaled by AI.

Hi, Im Vincent!Focusing on changing complex data to clear performance.

Fresh Graduate from Telkom University, Majoring in Business Management Telecommunication and Informatics, Specializing in Performance Marketing & Data Analytics.

Explore my Work Download CV

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Performance MarketingDigital MarketingData AnalyticsData VisualizationApplied AIGrowth MarketingPerformance MarketingDigital MarketingData AnalyticsData VisualizationApplied AIGrowth Marketing

Built to be measured

Don't just read about my data skill's Watch them work!

Translating interactions into data. This live dashboard demonstrates my current GTM tracking progress in real-time.

Google Tag Manager portfolio live

A landing page that observes itself.

A typed event layer captures meaningful actions, feeds Google Tag Manager, and makes the current session understandable at a glance.

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Live sessionListening

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Interact with the page to create the first signal.

Selected work by discipline

Projects built around measurable outcomes.

Explore performance marketing, digital strategy, and analytics work in one compact project index.

Performance Marketing for Fresh Digital Agency

Managed and optimized digital advertising campaigns for four brands through performance monitoring and reporting.

Performance Marketing
Meta Ads
Campaign Optimization
Data Visualization

E-commerce Ads Management for JOYGROUP

Managed Shopee, Lazada and Meta Ads campaigns to improve GMV, ROAS and advertising efficiency.

E-commerce Advertising
Shopee Ads
Lazada Ads
ROAS Optimization

PiedPaper Performance Marketing Project

Developed and evaluated paid advertising campaigns for a K-pop merchandise brand.

Paid Media Strategy
Ads Analysis
Campaign Optimization
Conversion Strategy

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Content Creation for Peak Resilience Institute

Created and edited short-form video content aligned with the brand's visual identity.

Content Creation
Video Editing
Creative Direction
Creative Briefing

SEO Content Brief for Bogor Tourist Attractions

Created an SEO content brief to improve the article's organic visibility and search ranking.

SEO Strategy
Keyword Research
Search Intent Analysis
Content Planning

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Market Research for Asta La Vista Product Bundles

Analyzed customer preferences to recommend suitable product bundles and pricing.

Market Research
Survey Analysis
Pricing Analysis
Consumer Insights

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Customer Journey Mapping for From This Island

Mapped the customer journey from brand awareness to conversion for a skincare brand.

Customer Journey Mapping
Consumer Persona
Funnel Analysis
Audience Segmentation

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Integrated Campaign Strategy for Wingsqu

Developed a social media campaign strategy to increase awareness and engagement among university students.

Campaign Strategy
Content Planning
Social Media Strategy
Audience Engagement

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Digital Marketing Strategy for Little Hazel

Developed a targeted marketing strategy to improve brand awareness and conversion.

Digital Marketing Strategy
Competitor Analysis
Conversion Strategy
Campaign Planning

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Premier League Match Prediction Using Machine Learning

Built and deployed a machine-learning model to predict Premier League match outcomes.

Machine Learning
Python
Predictive Modeling
Streamlit

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Online Shopping Purchase Pattern Analysis

Used association rules to identify product relationships and potential purchase recommendations.

Association Rule Mining
Market Basket Analysis
Python
Customer Analytics

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End-to-End Business Intelligence Analysis for DVD Rental

Built a data warehouse and dashboards to analyze revenue, customers and inventory performance.

Business Intelligence
SQL
Data Warehousing
Dashboard Development

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Superstore Sales Performance Dashboard

Developed a dashboard to monitor sales, location and order performance.

Sales Analytics
Data Visualization
Dashboard Development
KPI Reporting

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Skills

Tools I use to turn research, data, and campaigns into practical decisions.

Programming Languages

Python
SQL

Data Visualization

Tableau
Power BI
Looker Studio

Google Suite

Spreadsheet
Word
Slides

Design & Editing

Canva
CapCut
Adobe Premiere Pro

Digital Advertising

Meta Ads
TikTok Ads
Google Ads
Shopee Ads
Lazada Ads

Research Tools

Google Trends
Meta Ads Library
TikTok Ads Library

Work Experience

Roles and Companies i've worked with.

Practical Breakdown, of my roles, key contribution, and achievement.

Feb 2026 - Jun 2026

Online Marketing Intern

Shopee

Streamlined the TikTok affiliate upload process via an AI-assisted workflow, driving a 300% increase in daily individual output.
Executed 5,000+ TikTok Ads and ensured 100% campaign readiness through high-volume upload management.
Managed Meta Marketplace Solutions (MMS) for high-value retail brands across BAU, Payday, and Double Date mega-sales.
Administered 100+ Shopee CPAS accounts, accelerating daily shop integrations and onboarding efficiency.
Curated 200+ TikTok Affiliate creatives and analyzed campaign metrics to ensure strict brand alignment and data-driven ROI.

Nov 2025 - Feb 2026

Ads Specialist Freelancer

JOYGROUP

Optimized Lazada ad budgets for Judydoll, driving a 25% increase in GMV and scaling ROAS to 5.32x (a 20% performance lift).
Scaled Joocye’s Meta Ads to reach 8.8M+ users, improving cost-per-1,000-reach efficiency by 12% via aggressive audience and creative testing.
Managed omnichannel media buying and daily performance tracking across Meta Ads, Google Ads, Lazada Ads, and Shopee Ads.
Translated complex daily datasets into actionable marketing optimizations for high-volume retail campaigns.

Mar 2025 - Mar 2026

Performance Marketing Freelancer

Fresh Digital Agency

Executed the Breakoutday Fest campaign, reaching 25K+ users and slashing Cost Per Result (CPR) by a massive 55%.
Built automated performance dashboards in Google Looker Studio, transforming raw data into real-time executive reporting.
Spearheaded digital ad campaigns across 5 distinct brands, driving continuous growth and performance optimization.
Sustained aggressive performance optimizations for Hyvolt & BeatUp over a 5-month sprint, maximizing media efficiency.

Jun 2025 - Aug 2025

Tim Reguler KDE Intern

Ministry of Finance

Analyzed complex economic datasets to generate actionable insights for evidence-based government policymaking.
Synthesized critical research findings, transforming raw data into structured, high-impact policy recommendations.
Conducted comprehensive literature reviews to support rigorous regulatory analysis at the national level.

Jan 2025 - Mar 2025

Digital Marketing Intern

Osbond GYM

Launched and managed 10+ targeted Meta Ad campaigns, significantly boosting brand visibility and user acquisition.
Tracked and analyzed core ad performance metrics (CTR, Reach, Engagement) to pivot marketing strategies in real-time.
Executed competitive intelligence research, leveraging market trends to engineer high-converting campaign concepts.

Dec 2024 - Jan 2025

Digital Marketing Associate

Piedpaper Studio

Achieved a massive 5x ROAS on product sales through aggressive, data-driven media buying.
Architected paid ad campaign strategies across Meta Ads and TikTok Ads to capture high-intent audiences.
Analyzed granular campaign performance, identifying micro-trends to continuously optimize conversion results.

Let's chat.

Questions, ideas, or opportunities? Reach out anytime and let's collaborate.

LinkedInConnect with me Emaildanielvinclts@gmail.com